Green South needed to rebrand their digital presence to be more in line with how the company has evolved. What began as primarily an irrigation company has since become more of a holistic outdoor service brand, and they wanted their branding and web presence to be advertised as such. A secondary goal to the overall realignment is to target a higher-end clientele by presenting a polished, professional online presence.
Cooper Evans
Owner
"Industrious Design Co was flawless from the first inquiry to the end result of our site build. We didn’t know exactly what we needed when we walked in the the meeting our first time. Travis was able to hear our vision and mission and helped us create a site that encompasses every part of what we wanted to be. Now we have a foundation to continue to grow our company and a site that will grow with us along the way. "
Cooper Evans
"Industrious Design Co was flawless from the first inquiry to the end result of our site build. We didn’t know exactly what we needed when we walked in the the meeting our first time. Travis was able to hear our vision and mission and helped us create a site that encompasses every part of what we wanted to be. Now we have a foundation to continue to grow our company and a site that will grow with us along the way. "
project breakdown
Dig into the details
Logo and branding redesign, web design and development
The goals of this project were to create a branding profile and website that were clean, easy to understand and navigate, and leave no question as to the services in which Green South specializes. To accomplish this goal for the branding, we transitioned away from a more complicated logo to one that is simple, reusing elements from the old branding for audience continuity, and went with a typeface reminiscent of Southern Living or Better Homes and Gardens. The website design approach was to educate potential customers, elevate Green South's services, and minimize anything unnecessary to ensure users could flow through to the most important interaction: scheduling an appointment.
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